In this article we will teach you how to convert website traffic into clients through Google My Business, an effective call to action, the use of testimonials, retargeted ads, and strategic SEO.
Converting website traffic to clients starts with attracting your target audience. You can begin by using targeted keywords that align with your practice area to boost SEO. You’ll also want to be visible on Google my Business, have an engaging call to action, utilize testimonials, and retarget ads whenever possible. This article will take you through these tips and show you how to maximize your online presence and engage potential clients.
GMB is a free tool that improves your local SEO and helps people to find you when searching for lawyers in their area. Add your Intaker link to Google My Business, so clients can begin filling out the chat without even going to your website. Learn how to integrate Intaker with Google My Business HERE.
When you have GMB enabled, your law office appears on Google Maps, allowing people to find you easily. People can also leave reviews, enhancing your law firm’s credibility with Google. Lastly, GMB provides insights so you can track the number of people viewing your website and other valuable analytics.
According to a recent Clio study 86% of the time, law firms fail to collect an email address, and 45% of the time, law firms fail to collect a phone number on an initial call. Intaker helps you capture this information before you ever get on the phone.
The best way to get leads to provide the information you're looking for is to provide a clear call to action. When someone lands on your site for the first time, is it clear what their first step should be? Your website should be so user-friendly a child could contact you.
Intaker's interactive video appears with your smiling face in the bottom corner of your homepage. It catches website visitors' attention immediately. Once a lead fills out the chat, you'll be able to tell if they are qualified instantly. It also asks for all necessary contact information such as phone and email.
Using video as part of your call to action is a great way to stand out in a competitive market. A recent study said that having a video on a landing page increases conversion by 80%.
To summarize, If you want to convert more traffic to clients, you have to provide a clear call to action and get their contact details as soon as possible, and doing so in the form of video is ideal.
Testimonials are great for building trust and can even improve your SEO ranking. Websites using testimonials saw a 45% increase in traffic compared to those that didn’t in a recent study.
You could spend time making convincing videos explaining why your law firm is the best, but nothing will be more powerful than asking clients to do this for you. Even a five-second clip of them saying, “I love this law firm,” can significantly increase your conversion rate.
Another great way to boost conversion is through retargeted ads. Retargeting is when you direct an advertisement to a customer who has shown interest.
Stats have shown that retargeting can increase conversion rate by about 150% and beats all other advertising with an efficiency rate of 1,046%. People often need to see a product or service multiple times before purchasing.
Retargeting is especially effective for attorneys because you know the person needs a lawyer, and all you have to do is convince them you’re the right fit.
To learn more about how to get started retargeting ads, check out our blog post, REMARKETING OR RETARGETING CAMPAIGNS FOR LAW FIRMS.
Last but not least, you'll want to develop a long-term SEO strategy. 96% of people seeking legal advice use a search engine to start researching. By using keywords related to your location and practice area, you'll be able to rank on Google.
By consistently publishing content that is easy to read and high in keyword density, you'll start showing search engines that your website is trustworthy and leads that you would be a good fit as their attorney.
We know how important conversion is to your law firm. To grow, you need new clients onboarding. By following the steps outlined above, you’ll be able to start taking actionable steps towards optimizing lead capture when people visit your website, increasing your law firm's profitability.