5 Ways to Improve Your Law Firm Marketing Plan with Intaker

Improve your law firm marketing by integrating Intaker with Google Analytics, personalizing your bot landing page, and creating a QR code for your bot. Add your Intaker link to GMB and all social media accounts.

Are you ready to drive more qualified leads directly to your law firm’s inbox with Intaker? While you can get a lot more monthly leads with the Intaker bot alone. Utilizing these five simple tips, you will see even more return on investment by understanding how to market it and position yourself online.

Google Analytics

The first thing you'll want to set up is Google Analytics. This tool allows you an in-depth analysis of your website visitors. Your law firm's marketing budget will go further once you clearly understand who is visiting your website and for what purpose.

The best part is Google Analytics is free to use. It will also save you money in the long run by allowing you to manage your marketing budget better. Once it’s integrated, you'll be able to view your personalized Google Analytics report and adjust your law firm’s marketing goals accordingly. To learn more visit our help center article, Google Analytics Integration for Intaker.

Personalize Your Bots Landing Page

Make your law firm landing page unique with a custom background and chatbot. You can choose any photo as the background. Upload your firm’s logo to further personalize your bot.  Once added, your logo will appear when the bot is loading.

Landing pages are an ideal way to get people to fill out the Intaker chat. Unlike the homepage of your website, where there are multiple calls to action, if a user visits the landing page, there is only one CTA to fill out the chat. Checkout the article, Background Picture for Bot Landing Page, for more information.

Add Your Bot to Your Google my Business

Google my Business allows you to verify your business and manage your online presence on the front page of Google's organic search results. In addition to adding your address, phone number, and website, you can also add a direct link to your Intaker bot, making it easier than ever for prospective clients to fill out the chat.

Google my Business is convenient for users and improves SEO for lawyers who use it. You’re establishing more credibility online and improving your site ranking with Google. Learn how to setup your GMB integration by reading the help center article, Google my Business Integration for Intaker.

Create a QR Code for Your Bot

QR code marketing has become increasingly popular over the past couple of years. They can be shared online, in television ads, or printed onto physical advertisements. People then scan the QR code on their smartphones.

One law firm marketing strategy using QR codes involves printing your custom code onto flyers or postcards and mailing them to potential clients. This method is prevalent among bankruptcy lawyers but can work for many practice areas. To learn more read the help center article, How to Create a Custom QR Code.

Add Your Link to Your Social Media Accounts

Social media for law firms has become the norm. Even if you're only active on LinkedIn, it's nice to have all of your socials set up to establish credibility online. If you're wondering how to promote a law firm on social media, it doesn't have to be complicated.

Your social media strategy can be as simple as adding an Intaker hyperlink to your accounts, giving leads another opportunity to connect with you. If you have time to create high-quality content, that's a bonus.

Once you have completed the five tasks above, you’re ready to start generating more leads that will convert to clients! Intaker has proven to generate more high-quality leads than other comparable chatbots. If you take the time to set it up properly and have ample website traffic, we are confident that you will reap the rewards. Happy Intakering!